The Psychology of Persuasion

By: Robert B. Cialdini
Narrated by: George Newbern
Length: 10 hrs and 6 mins
Unabridged Audiobook
Release date: 10-11-16
Language: English
Publisher: HarperAudio

Influence, the classic book on persuasion, explains the psychology of why people say yes – and how to apply these understandings.

Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His 35 years of rigorous, evidence-based research, along with a three-year program of study on what moves people to change behavior, has resulted in this highly acclaimed book.

You’ll learn the six universal principles, how to use them to become a skilled persuader – and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

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